What Did MrBeast Say About YouTube’s Algorithm

YouTube’s algorithm has been stirring different views and discussions, especially among viewers and content creators. In a VidCon, Jimmy Donaldson, popularly known as MrBeast, YouTube’s top earner in the United States, had the chance to talk to Todd Beaupré, YouTube’s director of discovery, regarding the biggest question creators have in mind about how the algorithm works. Read further to know what MrBeast has to say.

The YouTube algorithm was designed to help viewers find the videos they want to watch and then maximize the long-term satisfaction of the viewers. Like other social media platforms, the YouTube algorithm is also expected to change and even the site itself to evolve. The Videocon is a highly anticipated session between Beaupré and Donaldson. Their goal is to explain the puzzling algorithm to the creators.

Beaupré jokingly said there are many monkeys in the room. He referred to the creators who jam-packed in every seat to find clear insights or answers about YouTube’s algorithm and how it works.

Donaldson Reveals the Secret to Growing Content Game

Many creators are willing to crack the code. But if they were to ask MrBeast, investing and focusing on short-form videos is a more perceptible way of improving their content game.

Short forms are here to stay, says Donaldson

Short forms are here to stay and will only become more extensive. Jimmy Donaldson said that if you are not doing it now, you better need to get started, and you should be. Both Donaldson and Beaupré were optimistic about YouTube Shorts, the growing Tiktok competitor of the company. Despite billions of people watching short-form videos on YouTube, Beaupré still encourages creators to create both short and long-form content.

Donaldson also emphasizes Shorts and their way of directing money to the primary channel of the creator, where they can upload more long-form content. A team from YouTube is presently working on ways to train the algorithm to distinguish viewership habits between short and standard uploads on YouTube.

Discover what Beaupré shares about content creation

Beaupré noted that an increasing number of people live streaming on YouTube, which has become more like a simultaneous experience. He also noted that live videos could make people feel more connected with the community. Though many mobile devices are popularly used when watching videos, the fastest way is still through television.

Creators, therefore, need to ensure that their content looks good, even on the big screen. The company uses deep learning Artificial Intelligence to effectively model how viewers watch or use the content. The algorithm is more complicated than uploading shorter or longer videos.

According to Beaupré, everything seems to be about attempting to figure out what video you’ll be highly interested in watching on watching. He also added that YouTube’s objective is to excite people and continue to watch videos tomorrow and for the days to come. However, not all creators are like MrBeast, flaunting around 100 million supporters.

Donaldson shares advice with content creators

Donaldson revealed that the videos he created in his once smaller channel sucked. When he had the chance to meet small creators, he advised them to make only 100 videos and improve a thing in every video. The YouTube top earner argues that good content will make it to the top. But if it were that easy, he may not be speaking to enthusiastic creators willing to listen to his every word about growing audience.

Beaupré said that YouTube really cares about small content creators. They have a team that ensures that even small creators can break through on YouTube. Beaupré explained that the description and title of videos provide many details to the recommendation algorithm. The way viewers engage with videos better determines whether the algorithm serves videos to a higher number of people.

Understanding the YouTube Algorithm

There are many things to learn about YouTube, and the algorithm is just one of them. By taking the time to understand its algorithm, you will be able to appreciate how it works and how it poses impacts the overall YouTube user experience.

Paying attention to retention rate

Regarding YouTube analytics, Donaldson revealed that he pays more attention to the retention rate. He emphasizes where viewers decide to drop off and how such data can update their videos in the future. When it comes to audience engagement, he thinks that algorithms would prioritize things that are harder to accomplish. For example, it’s more difficult to obtain 70% retention on a 30-minute video than to get a million views.

Beaupré suggests making videos long as they need to be. The creators must try creating longer videos to get the algorithm’s recommendation. However, it would become counterproductive if people did not watch more of the video. Donaldson said that he had never seen something that says video should be longer. Just create videos that viewers would love to watch.

Moreover, he also remarked that every few years, he would update the thumbnails of old videos to clarify what these videos are all about. This move helps a bit, but Donaldson said he often sketches out thumbnails before creating his videos. According to him, he would rather face the pragmatic crisis before making the video.

Taking about the metrics

Donaldson thinks that the creators are focusing too much on metrics when questioned about the metrics. He encouraged the creators to prioritize better storytelling instead of being bothered by the algorithm game.

Beaupré said he is often asked how to game the YouTube algorithm and what best time to upload a video that will gain high traction from the algorithm. He suggests replacing the algorithm with the audience rather than positioning videos to work perfectly for an algorithm.

Other interesting YouTube trends

Beaupré was asked about other interesting YouTube trends. He said that after the pandemic strikes, he was surprised to see an increased number of people becoming creators. More people have also started streaming live.

Beaupré expresses his excitement, knowing that people have realized that the creator economy makes sense. They have been creating content for a bit, so he welcomes everyone to the creator economy game.

Conclusion

Jimmy Donaldson and Todd Beaupré express different views and insights about YouTube’s Algorithm. However, YouTube’s algorithm undoubtedly remains an exciting topic to learn and benefit from, especially if you are a content creator.